The world’s largest trade fair for shopfitting and store design takes place every three years in Düsseldorf. It’s actually a mandatory event for a company like us – after all, we are active in the retail sector and are pretty well established there.
However, we decided against participating.
We celebrate our 111th birthday this year and are dedicating this anniversary to our team. Instead of spending time, resources and money on a short-lived trade fair appearance, we are investing in our people.
There is a whole range of extraordinary activities and events in which every single “Knobi” will grow.
An example were the two living room concerts that we organised at the same time as the Euroshop in Düsseldorf – in the rented WUUD concept store. Our customers and good friends from the industry were invited. The idea of talking to our guests on an almost private level, regardless of business or project, really worked. The bottom line? Whether the events bring us more or fewer orders than a conventional trade fair appearance, the experience we offered to both our guests and us “Knobis” is incomparable.
